The Shamlat Abhiyan is a campaign by the Foundation for Ecological Security tShamlat Abhiyan LogoApno Bhavishya o create awareness and initiate collective action on the issue of Commons. The Commons or Shamlat span across the rural and urban, rich and poor, taking under its winggrazing lands, forests, groundwater levels, ponds and brooks, indigenous knowledge, the internet, parks and pavements. The campaign has been on in Rajasthan for over a year, and will soon be launched across other states in India.
CMAC had been one of the chief media organizations working on the campaign. It has worked with the Foundation for Ecological Security to create a set of three television spotsthat are being telecast over a month on ETV Rajasthan. The spots have created a buzz about the idea of the Commons, engaged with the present state of crisis due to encroachment, and emphasized the call for democratic action. They have been widely appreciated by client and audience alike.
CMAC continues its work on the campaign through the planning of innovative media and communication strategies, along with other work such as print ads, logo design, etc.View Video