The Founder Director

Parthiv Shah

Parthiv is a photographer, film maker and a graphic designer. He has made several documentary films, curated exhibitions and has several photo-books to his credit. An alumnus of the National Institute of Design, India, he was invited as visiting scholar at the SOAS, London University and at the University of California, Davis. Growing up in a family of artists and through his own professional training, he brings an interesting intersection of art, photography and design to his work.

He is founder-Director of Centre for Media and Alternative Communication (CMAC).

Lately Parthiv has been particularly interested and engaged in working on the issue of image perception and representation. His visual journeys have lead him into working with communities which are finding a mainstream voice and identity including the transgender community and street children.  He has been awarded a senior fellowship in Photography by the Ministry of Culture, Government of India, Charles Wallace Fellowship, UK and Fulbright Lectureship award to teach at the UCLA, USA.


Figures, Facts, Feelings:  A Direct Diasporic Dialogue
Published by CMAC, 2000

Working in the Mill No More
By Jan Breman and Parthiv Shah,
Published by the Oxford University Press and
Amsterdam University Press, 2004

Kaaya-Beyond Gender
By Vidya Shah, Aditya Bandhopadhyay and Parthiv Shah
Published by CMAC, 2005

By Parthiv Shah and Vidya ShahPublished by Pratham Books, 2010

Art as witness
Edited by Parthiv Shah and Sana Das,
Published by Tulika Books, 2010

Amongst CMAC’s seminal projects are:
Women on Record
: An art and media project that celebrates the Gramophone record era in the early 20th Century through music, theatre, dance, photography and film. Supported by the Ford Foundation the project is a multi-media experience that is an important creative documentation of an otherwise less celebrated history of Indian music.

Art as Witness is a cluster of barbed writings and biting images from the underbelly of turbulent India and its restless neighbours. Edited by photo-artist Parthiv Shah and research scholar, Sana Das, the book demonstrates the painstaking work of eminent photographers in and around South Asia, activists, lawyers, writers and creative artists and their perspectives on the fragile human rights situation in the region. The book was initiated under Amnesty International India’s Art for Activism endeavour in collaboration with CMAC, Centre for Media and Alternative Communication, New Delhi.

Art Moves: In collaboration with Make Art Stop AIDS (MASA), CMAC conceived, curated and designed the Avant Garde show on celebrated Artworks on HIV/AIDS by artists from across four countries. The exhibition was the first of its kind in India, in creating a public platform to engage unconventional audiences in railway stations, in Universities, as well as hospitals, in a dialogue through art seen otherwise only in spaces such as galleries and museums. The USP of the show was the manner in which the works were mounted on mobile structures.

WE can end Violence against women: In this six country project, based in South Asia CMAC has been the communication partner of Oxfam GB that initiated this campaign. Right from inception CMAC was involved in the branding of the campaign from creating the logo, the publicity/advocacy materials the campaign song/video, photography exhibitions, radio programs for awareness and other such.

Phone: 91-11-2015881, 26015882

To know more about him