A communication campaign by Oxfam on Violence Against Women, to reach out to more than 5 million change agents simultaneously in India, Nepal, Bangladesh, Pakistan, Sri Lanka and Afghanistan.
CMAC had been one of the chief collaborators in creating a campaign identity and a logo along with amendment initiatives such as – change maker kits; launch events for the sign up of change makers and the “We Can” Theme Song written by Javed Akhtar and composed by Shankar, Ehsaan and Loy, Photography Exhibition, workshops and other products such as posters, panels, brochures, invitation cards, bookmarks, T-shirts and bags.
As part of the campaign strategy, CMAC also produced and directed a short advocacy film “You Can” with inputs from Bangladesh, Nepal, Sri Lanka and Pakistan for the campaign.
CMAC produced a 12 episode 30 min. national radio programme ‘MUMKIN HAI’ for violence against women.
To listen the song