WeCan was a communication campaign by Oxfam on Violence Against Women. The aim of the campaign was to reach out to more than 5 million change-agents simultaneously in India, Nepal, Bangladesh, Pakistan, Sri Lanka and Afghanistan.
CMAC had been one of the chief collaborators in creating the campaign identity and a logo for WeCan, along with creating change-maker kits, holding events to get sign ups by change-makers, producing the “We Can” theme song written by Javed Akhtar and composed by Shankar, Ehsaan and Loy, curating a photography exhibition, conducting workshops and creating products such as posters, panels, brochures, invitation cards, bookmarks, T-shirts and bags.
As part of the campaign strategy, CMAC also produced and directed a short advocacy film “You Can” with inputs from Bangladesh, Nepal, Sri Lanka and Pakistan for the campaign.
CMAC also produced a 12 episode 30 minutes National radio programme ‘MUMKIN HAI’ for violence against women.