The Shamlat Abhiyan is a campaign by the Foundation for Ecological Security to create awareness and initiate collective action on the issue of Commons. The Commons or Shamlat span across the rural and urban, rich and poor, taking under its winggrazing lands, forests, groundwater levels, ponds and brooks, indigenous knowledge, the internet, parks and pavements. The campaign has been on in Rajasthan for over a year, and will soon be launched across other states in India.
CMAC had been one of the chief media
organizations working on the campaign.
It has worked with the Foundation for
Ecological Security to create a set of three
television spotsthat are being telecast
over a month on ETV Rajasthan. The spots
have created a buzz about the idea of the
Commons, engaged with the present state
of crisis due to encroachment, and
emphasized the call for democratic action.
They have been widely appreciated by client
and audience alike.
CMAC continues its work on the campaign
through the planning of innovative media
and communication strategies, along with
other work such as print ads, logo design, etc.
Shamlat Abhiyan_Spot 1
Shamlat Abhiyan_Spot 2
Shamlat Abhiyan_Spot 3